Man Up!

Although, the Super Bowl Ads last night did not have as many bimbos offering themselves to the male viewers, they were still laden with anti-man/ pro-masculinity content. While the typical anti-man ads are filled with beautiful women in a way that (obviously objectifies and dehumanizes women and) undermines the male viewers understanding of healthy sexual expectations, the ads last night offered an entirely different way of undermining men. One Dodge commercial spent a long time talking about what men give up everyday. What were these inexcusable slights to men? Things like listening to your spouse as she talked about her day. Atrocities like caring about what your spouse buys and wears. One commercial for a hand held television showed a man following around his bimbo girlfriend with a bright red bra draped across his shoulder and looking sad and emasculated. How were these men supposed to escape or excuse the shame that they feel by supporting their partners? CONSUME!!!
These ads are trying to shame men into buying products that can "save" their masculinity. But, at the same time, they are shaming us out of healthy relationships, and even good sex. There is something erotic and delicious about brazenly following around your girlfriend with a bright red bra draped across your shoulder as if saying, "that beautiful woman is sharing her sexuality with me, aren't you jealous?" These ads are trying to undermine the importance, the deliciousness, and the meaningfulness of our relationships with women. Don't let them succeed. Do not be a slave to shame. Masculinity is not worth being saved.